SEO stands for Search Engine Optimization and it is a series of actions one has to take in order to help a website earn better positions in the search results pages. Any website owner should be aware that more than 75% of internet users never check out search engine results other than the top ten ones that appear on the first page. This is why SEO for business websites is not optional. It has to be done even from the early stages of building the website. It should be part of the marketing strategy for any business that wants to be found online.
Why Isn’t Search Engine Marketing Enough?
Some internet marketers may say that SEO is a waste of time. It is much faster to setup and run a search marketing campaign which could bring you prospects and customers from the very first minute you got it up and running.
While this is true, we shouldn’t forget that search engine marketing campaigns bring you customers only for as long as you keep putting money into them. The moment your campaign stops, nobody will ever knock on your door again until you open your wallet once more. This is where SEO for business websites wins the battle: on long term, once you got good results, there’s a big probability that your pages will keep on ranking for a while without you having to do anything to maintain them there. You invest a lot of time and perhaps money in the beginning, but your investment pays off later on, when you may cross difficult periods, yet clients will still come from organic search, allowing you to stay in business.
How To Integrate SEO into the Marketing Mix?
Whenever you develop your marketing plans, it’s best to start with a budget split between the main activities you intend to do. One of them should be SEO, so you definitely need to have a budget for it, even if it won’t bring you a single dollar in the first 6 months or so. Business owners who want to succeed can’t rely on short term plans and tactics only. They need to have a vision for the future, they need to integrate long term strategies in their plans, so that they can maintain a steady and profitable growth.
How to Start Doing SEO for an Old Business Website?
If the website is new, it’s easy to hire an SEO consultant to help you build your pages in accordance to best practices in the industry.
If, on the contrary, your website is already up and running since years ago but you never considered SEO for business websites a necessity, you may need to change the structure and the information you made available, in order to make it more relevant for search engines.
The last but not least, to keep in mind: SEO is an ongoing long process, so you should never stop doing it. There’s always something to do and to adjust, but you need to monitor your positions permanently and fine-tune your actions accordingly.