4 Reasons Why Your Own Website is More Important than Social Media

Some business owners are neglecting their own website design because they think they can get a lot more done with social media marketing. This post looks at some important points of why your website is still so important.

While social media marketing is getting the majority of attention when we think about online communications these days, your website design is still your most important footprint on the Internet.

Facebook and other social tools should not be given more importance than your own real estate on the web. There are a number of reasons why your own site is more important than social media. Social activities should be used to support your activities, and not make up the majority of your communications.

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Here are few strong point to let you know why you need to have your own point of communication and interaction with your clients, and why there is a lot more to it?

  • Your site needs to be more than a place that tells people about you and your business, it can get work done for you. With payment systems, such as Paypal we can incorporate very cost-effective payment systems for our business. You don’t need to have an e-commerce site to take advantage of payment systems. A real estate and rental agency can use them to collect payments from clients, for example.
  • Database access and more. Client/server systems are extremely popular in business. Client/server systems are where you have a single database on a server, and your people can access that through an online application. All their work may be done through that application all day. Even older institutions running older mainframes use Windows terminal emulator software to allow modern personal computers to interact with those old applications (terminal emulation is where the software replicates an old terminal to access the old mainframe computer). Your site can easily be used for much more than just working with your clients, it can be a platform for doing that work.
  • Data collection. Data collection on who is potentially interested, or who was interested in your business is extremely important. You may have a lot of potential customers viewing your website from another country or region, for example. If you know this information because you have incorporated tracking elements into your design, you will have the information to consider. Perhaps it is time to set up a call center in that region?
  • Client screening. Many people forget their site can be used to reduce the number of people they start to deal with. While we market to get leads, we may also want to reduce the people we deal with because they are not appropriate customers. We want to save money by not wasting time with them.

You would have noticed that the above points are all about getting work done. Use other social interaction to draw in clients for the next phase of your business process. The more you have them coming to your own location, will mean you can do a lot more, and get a lot more information.

7 Industries that can truly Leverage the Power of Social Media

The power of networking for business growth has been well recognized even before the Internet took over the world. Building a good network allows individuals and businesses to develop contacts, enhance possibilities of increasing sales, finding new work and making a positive influence on the bottom line.

As a matter of fact, most businesses today consist of a department that is solely responsible to develop new businesses. In such a scenario, the internet age and the advent of social media surely made life easy for many business developers.

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Today, it would be wrong to say that a business has not been able to benefit from the effective use of social media. Irrespective of the industry you belong to, there is always a social platform available for you out there that will you in achieving online growth and organizational success.

However, the power of social media has reached out in some industries more than others. Among those that have been able to truly leverage this tool to find success are-

  1. The Film Industry – Whether you are an aspiring actor, a successful start, a director, a production house or the movie itself, you can have a Facebook page, an Instagram profile or a Twitter account that can be optimized to connect to a large audience. Today, a growing number of famous personalities choose to get active on such portals, display their real life details with an aim to connect to their fans and promote upcoming movies.
  2. The Fashion Industry – One cannot overstate how important social media has become to the fashion industry. Today, fashion houses, designers, magazines and supermodels along with internet marketing firms post pictures of latest designs and trends with the hope to tempt potential customers in showing interest. Social platforms are also well used to forecast fashion trends, consequently securing future sales.
  3. The Music Sector – One can only imagine with YouTube and MySpace have done to the music industry. Posting mixes, jams, posting videos and finding new talent online has all become an industry norm in today’s day and age.
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    Also, the music industry has been able to reach out to its audience in a cost-effective manner only due to the advent of social media platforms.
  4. The Television Industry – Whether you want to tempt your audience with a sneak peek into an upcoming episode, or you wish to set a contest live and invite viewers to vote for their favorite talent; with social media, the television industry has been take viewership engagement to a whole new level.
  5. The Food Industry – Whether you want to announce the opening of a new restaurant, a change in the menu, an upcoming food festival or a new dish, Twitter, Facebook and Instagram offer to your food business the perfect platform. An increasing number of mobile food trucks around use Twitter to announce its location to its followers on a daily basis.
  6. The Recruitment Sector With tools such as LinkedIn gaining tremendous acceptance, professional networking for hiring new talent has become a lot easier. Social media also helps employers do a simply background check on all its potential recruits.
  7. The Gaming Sector – By connecting your gaming application with a popular social media network allows the gaming sector to create a sense of friendly competition. This has resulted in a large number of users getting more and more addicted to online gaming. By giving games a social angle, this sector has been able to change its dynamics in unimaginable ways.