Landing pages are designed for the purposes of getting your visitor to take action on a single specific service or product. The advantage of having a single service or product allows the sales copy on the page to focus directly on why the visitor came to the landing page.
For our Burlington based clients, usually the traffic to landing pages come from pay per click ads. These ads could come from Google, Bing, Yahoo or Facebook.
Benefits of Landing Pages
Build Your Email list
Landing pages can easily be created to have an optin form to build your email list. This allows you to continually market to individuals that have come to your site and have not taken the step to becoming a customer.