My Pop Choir
Service
Web Design, Google PPC, Search Engine Optimization
Industry
Entertainment, Service
Location
Dundas, Etobicoke, Burlington, Oakville, Mississauga, Toronto
Overview
My Pop Choir engaged MG Web Com to create a web presence with a new modern choir. Being a relatively new concept, it was our responsibility to drive traffic to their site based on common keywords that visitors would be searching for. The strategy was to implement a blend of organic SEO and PPC to drive targeted traffic to the site. With the success of the campaign, My Pop Choir was able to fill 8 locations in the GTA with choir members while eliminating newspaper and traditional advertising.
The Client
Website: www.mypopchoir.com. Founded in 2011, My Pop Choir’s mission was to build a community-based choirs for adults who loved to sing pop, rock, R&B. Accepting anyone who loves to sing and anyone at any level, My Pop Choir has quickly gained popularity as a great place to de-stress and sing your heart out.
The Goal
The goal of the project was to create a friendly looking website with the goal of registration conversion and drive targeted traffic.
The Approach
- Targeted Google PPC ads in a geographic location
- Keyword optimization on the website
- Local and relevant backlinks to the website
