6 Things You must Avoid in Your SEO Strategy

Search Engine Optimization has revolutionized the way websites were being advertised over the internet. Such dominating is the impact that it can make or break your business. While millions of websites have already been uploaded to the net, the competition amongst them to appear higher in a user’s search results knows no bound. Subsequently, certain illegitimate or false techniques get promoted for instant results.

SEO-Best-Practices

Are you well versed with the necessary things to be done in your SEO campaign? Now take a look at the things you must avoid.

Picking just any keyword

Websites are made of words and successful websites are made of keywords.  Your SEO strategy won’t return anything unless appropriate keywords are used in place to make site easy to reach. Subsequently, it’s not necessary that the most popular keywords fit well for your site. Check for the targeted readers, their location, language and many more things.

Also, stuffing the content with the keyword creates more complications for the crawling algorithm. Thus, avoid using the same keyword again and again. 2-3% density is ideal and may vary according to content type and size.

Using Article spinners

It’s a myth that article spinning sites can cheat on search engines. Unless you respect your writers and encourage them to develop a fresh, informative and authentic content for the campaign, the SEO campaigning stays incomplete and ineffective. Content is the king and it is clearly evident from the recent modifications done by Google in the algorithms that search a website.

Ignoring the Sitemap

Not submitting the site map to the search engines because you believe a single blog post doesn’t need it, is a big blunder. Site maps are not meant for show offs. They assist the search engines in understanding the theme and type of content available on your content page.

Ignoring Social networking

The most powerful off page tool is sharing the content across social networking sites. If you thought that nothing relevant or substantial goes on social networking portals and that they are just means of casual interaction, you ought to revise your basics and begin from scratch. There is nothing more effective than sharing your content with millions of people with just a click.

Not analyzing your website stats

Website stats are one of the most comprehensive sources to analyze the performance of a website amongst millions of others over the internet.  The traffic sources, keywords used and searched, website bounce rates and the overall performance is clearly informed in the stats.

Loving the ‘Black Hat’

Google and other search engine giants made it clear that transparency was the only parameter they would follow to promote websites. If still you were acting smart by adopting illegal measures such as buying back links, massive submissions and others; Google is actually waiting for you to make your next move so that it paralyses your website forever.

Remember, it’s better to wait for high ranks than see your years of hard work been thrown away in just a moment.

 

4 Reasons Why Your Own Website is More Important than Social Media

Some business owners are neglecting their own website design because they think they can get a lot more done with social media marketing. This post looks at some important points of why your website is still so important.

While social media marketing is getting the majority of attention when we think about online communications these days, your website design is still your most important footprint on the Internet.

Facebook and other social tools should not be given more importance than your own real estate on the web. There are a number of reasons why your own site is more important than social media. Social activities should be used to support your activities, and not make up the majority of your communications.

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Here are few strong point to let you know why you need to have your own point of communication and interaction with your clients, and why there is a lot more to it?

  • Your site needs to be more than a place that tells people about you and your business, it can get work done for you. With payment systems, such as Paypal we can incorporate very cost-effective payment systems for our business. You don’t need to have an e-commerce site to take advantage of payment systems. A real estate and rental agency can use them to collect payments from clients, for example.
  • Database access and more. Client/server systems are extremely popular in business. Client/server systems are where you have a single database on a server, and your people can access that through an online application. All their work may be done through that application all day. Even older institutions running older mainframes use Windows terminal emulator software to allow modern personal computers to interact with those old applications (terminal emulation is where the software replicates an old terminal to access the old mainframe computer). Your site can easily be used for much more than just working with your clients, it can be a platform for doing that work.
  • Data collection. Data collection on who is potentially interested, or who was interested in your business is extremely important. You may have a lot of potential customers viewing your website from another country or region, for example. If you know this information because you have incorporated tracking elements into your design, you will have the information to consider. Perhaps it is time to set up a call center in that region?
  • Client screening. Many people forget their site can be used to reduce the number of people they start to deal with. While we market to get leads, we may also want to reduce the people we deal with because they are not appropriate customers. We want to save money by not wasting time with them.

You would have noticed that the above points are all about getting work done. Use other social interaction to draw in clients for the next phase of your business process. The more you have them coming to your own location, will mean you can do a lot more, and get a lot more information.